Tuesday, August 3, 2010

Simplicity in Promotion

Today I was a vendor at a health fair for a local company. I have manned many health fair tables on behalf of other companies, but this was my first time doing it for myself! Most vendors usually devote all their table surface area to brochures, other literature and giveaway items. My table setup was quite simple and yet I got complimented for that! Rather than set out a bunch of different kinds of paper, I had only one handout. The rest of the information I wanted to convey was displayed on a monitor that was showing a continual slideshow presentation. On the other side of the table was a small basket of business cards and a fake flower arrangement. People seemed to be more engaged with me rather than trying to talk and look at what to pick out on the table to stuff in their giveaway bags. Yay for simplicity!

(The picture isn't the best since it was taken with my phone's camera, but you get the point.)

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